Top Beauty Retail Apps on iOS in Romania: Q1 2024 Performance

In Q1 2024, the top beauty retail apps on iOS in Romania showcased varying performance trends in downloads and active users. Here's a detailed look at each app's metrics, based on data from Sensor Tower.

SEPHORA - Maquillage, Parfum observed fluctuating weekly downloads, starting at around 4.7K in early January and peaking at 5.6K in the week of March 4. The app's active users also saw a similar trend, beginning at approximately 15.7K and reaching a high of 16.6K in early March before slightly declining towards the end of the quarter.

Notino: profumi e cosmetici maintained a steady download rate throughout Q1 2024, with downloads ranging from 2.3K to 4.4K per week. Active users for Notino showed a consistent pattern, starting at 14.5K and ending at around 14.7K by the end of March.

Douglas Parfumerie & Cosmetice had a more variable download trend, beginning with 2.4K downloads in the first week of January and experiencing a peak of 2.7K in mid-February. However, active user data for this app was not available.

BEAUTY BAY showed a modest increase in downloads, starting at 95 and gradually rising to 153 by mid-March. Active users for BEAUTY BAY exhibited a steady increase from 264 in early January to 415 in mid-March, indicating growing user engagement.

Lastly, CHARLOTTE TILBURY displayed a varied download pattern, beginning with 149 downloads in the first week of January and experiencing fluctuations throughout the quarter, ending at 109. The app's active users started at 661 and saw a gradual increase, peaking at 782 by the end of January before stabilizing around 728 by the end of March.

For more detailed insights and data, visit Sensor Tower.